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Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

neutral7 Wins Local and District Addy

neutral7 Wins Local and District Addy

The Addy awards honor the best in advertising and cultivate the highest creative standards in the industry. Awarded by the American Advertising Federation, the ADDY® Awards are the nation's largest advertising competition — over 60,000 entries. Local entries are judged by a distinguished panel of advertising creatives from outside our market. Local winners proceed to the District and, potentially, to National competitions. This year neutral7 took home a silver Addy at the local and district level for our very own neutral7 sales kit. 

neutral7 graphic design gainesville brochure booklet printing
neutral7 graphic design gainesville award plaque

The entry will now proceed to the National level competition. Wish us luck!!

This post was originally published on Monday, April 23, 2012.

neutral7 Completes the Whole Package!

neutral7 Completes the Whole Package!

neutral7 recently completed a presentation package for Pam Burns CPA and her colleagues.

The package includes a pocketed presentation folder used for tax returns that includes fully printed color designs on the inside and out as well as slots to hold her new business cards.

These presentation folders are a great way to showcase your documents, contracts, leasing agreements, etc. with a slot to hold your business card or other important contact information for your readers.

We also updated their business cards to match the new branding which include UV coating on the front for an extra degree of professionalism.

Contact us to get your own presentation folders and matching business cards and showcase yourself!

 

This post was originally published on Saturday, January 15, 2011.