Viewing entries tagged
shop

Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

Pictured Products:   Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers

 
 

 
 

Cultivating Creativity Part 2: The N7 idea box and the center table

Cultivating Creativity Part 2: The N7 idea box and the center table

Interior Design and Production: Designing a space for creative inspiration. 
 
When we had the space and opportunity to add a "living room" scenario to our office, of course we decided to jazz up it up. We call it the "idea box". In this room we chit chat during brainstorming sessions for strategy and creative, have lunch, watch documentaries, research, youtube, work, meet with clients, etc. One of the most interesting things we've noticed is that when we invite our clients to meet in this area, they are a lot more comfortable and relaxed. A few months ago we experimented with pitching our ideas there, in the place where they're born, and its been fantastic! 
 

neutral7 graphic design gainesville custom fabrication project
neutral7 graphic design gainesville custom fabrication project

We have many ideas for the idea box, so the room itself has become an ongoing series of projects. We work on these projects on-and-off depending on how busy we are, which is a challenge most of the time. Our clients' deadlines are always on top of the list, hence our own internal projects sometimes drag, but certainly keep moving forward. And nevertheless, we complete them! One of these projects is the center table for our N7 Idea Box. I want this space to be a place where if you find yourself sitting-in as a client, you feel like you're in the middle of the creative magic. I made a light box coffee table a long time ago for my living room and got rid of it over the years… but I've always wanted to make another one. So we decided to make our coffee table an exaggeration of the one I made a while back. 

neutral7 graphic design gainesville custom fabrication project acrylic backlit led's table

Jimbo recently completed a 3D mapping sculpture in the beginning of this year that was way more complicated and beautiful so he's the man on this table. He suggested the LED's versus halogen light bulbs, he's also covering the structural design in case we ever decide to dance on it. As of today the center table is still a work in progress (along with the Idea Box itself). The table is still missing the brushed gold addition shown in the sketches. But here are some pictures so far… we are looking foward to sharing a bit more on the progress of this project soon. It takes passionate, hard work to cultivate creativity.

Finished Table!

Finished Table!

Want to see more of what we are doing? Follow us on instagram!

This post was originally published on Tuesday, September 17, 2013.

Jimbo makes an animated sculpture!

Jimbo makes an animated sculpture!

Personal Project: Projection Mapping by James Rountree

We'd like to share a recent project crafted and completed by our Lead Production Manager Jimbo Rountree, as part of our Cultivating Creativity Series. Through curious clicks on random projects creatives share online, Jimbo came across projection mapping projects and became fascinated by them. 
 
Projection Mapping, also known as Video Mapping, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. By using specialized software, a two or three dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. This way, the computer knows exactly where to project its information as it can bend and highlight any shape or form. Almost any surface can be used to 'become a dynamic video display of 2D and 3D images that can transform what is reality for the audience into illusions and images of infinite possibilities'. Using this information, the software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike to add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.*
 
After looking at some projects Jimbo decided to give it a shot and take on a simple box project. He researched the software to use, built a simple cube, created a simple animation and tested it. "I didn't think it was going to work"  he says, but before he knew it the simple cube was mapped with an animation. After this success he was so excited he decided to build a more complex sculpture for a challenge.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation
neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was constructed of plywood and MDO and it took about a week to make. The animation has 18 different blocks and took another few weeks to create and test.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was designed with multiple angles to showcase that the video is directed to each angle of the sculpture. It was created to explore the challenges and possibilities of a 3 dimensional object. When we asked Jimbo what his favorite thing about this project was, he said "I was just super stoked to learn how to do it and then work on a larger piece". The animated sculpture was first featured in the 2013 Gainesville Fashion Week Art show and is now a permanent installation for the Neon Liger at Spannk. Go check it out, and rage while you're there! (wink)

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

*from wikipedia

This post was originally published on Tuesday, September 10, 2013.

neutral7 Wins Local and District Addy

neutral7 Wins Local and District Addy

The Addy awards honor the best in advertising and cultivate the highest creative standards in the industry. Awarded by the American Advertising Federation, the ADDY® Awards are the nation's largest advertising competition — over 60,000 entries. Local entries are judged by a distinguished panel of advertising creatives from outside our market. Local winners proceed to the District and, potentially, to National competitions. This year neutral7 took home a silver Addy at the local and district level for our very own neutral7 sales kit. 

neutral7 graphic design gainesville brochure booklet printing
neutral7 graphic design gainesville award plaque

The entry will now proceed to the National level competition. Wish us luck!!

This post was originally published on Monday, April 23, 2012.