Viewing entries tagged
personal projects

Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

Cultivating Creativity Part 2: The N7 idea box and the center table

Cultivating Creativity Part 2: The N7 idea box and the center table

Interior Design and Production: Designing a space for creative inspiration. 
 
When we had the space and opportunity to add a "living room" scenario to our office, of course we decided to jazz up it up. We call it the "idea box". In this room we chit chat during brainstorming sessions for strategy and creative, have lunch, watch documentaries, research, youtube, work, meet with clients, etc. One of the most interesting things we've noticed is that when we invite our clients to meet in this area, they are a lot more comfortable and relaxed. A few months ago we experimented with pitching our ideas there, in the place where they're born, and its been fantastic! 
 

neutral7 graphic design gainesville custom fabrication project
neutral7 graphic design gainesville custom fabrication project

We have many ideas for the idea box, so the room itself has become an ongoing series of projects. We work on these projects on-and-off depending on how busy we are, which is a challenge most of the time. Our clients' deadlines are always on top of the list, hence our own internal projects sometimes drag, but certainly keep moving forward. And nevertheless, we complete them! One of these projects is the center table for our N7 Idea Box. I want this space to be a place where if you find yourself sitting-in as a client, you feel like you're in the middle of the creative magic. I made a light box coffee table a long time ago for my living room and got rid of it over the years… but I've always wanted to make another one. So we decided to make our coffee table an exaggeration of the one I made a while back. 

neutral7 graphic design gainesville custom fabrication project acrylic backlit led's table

Jimbo recently completed a 3D mapping sculpture in the beginning of this year that was way more complicated and beautiful so he's the man on this table. He suggested the LED's versus halogen light bulbs, he's also covering the structural design in case we ever decide to dance on it. As of today the center table is still a work in progress (along with the Idea Box itself). The table is still missing the brushed gold addition shown in the sketches. But here are some pictures so far… we are looking foward to sharing a bit more on the progress of this project soon. It takes passionate, hard work to cultivate creativity.

Finished Table!

Finished Table!

Want to see more of what we are doing? Follow us on instagram!

This post was originally published on Tuesday, September 17, 2013.

Jimbo makes an animated sculpture!

Jimbo makes an animated sculpture!

Personal Project: Projection Mapping by James Rountree

We'd like to share a recent project crafted and completed by our Lead Production Manager Jimbo Rountree, as part of our Cultivating Creativity Series. Through curious clicks on random projects creatives share online, Jimbo came across projection mapping projects and became fascinated by them. 
 
Projection Mapping, also known as Video Mapping, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. By using specialized software, a two or three dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. This way, the computer knows exactly where to project its information as it can bend and highlight any shape or form. Almost any surface can be used to 'become a dynamic video display of 2D and 3D images that can transform what is reality for the audience into illusions and images of infinite possibilities'. Using this information, the software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike to add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.*
 
After looking at some projects Jimbo decided to give it a shot and take on a simple box project. He researched the software to use, built a simple cube, created a simple animation and tested it. "I didn't think it was going to work"  he says, but before he knew it the simple cube was mapped with an animation. After this success he was so excited he decided to build a more complex sculpture for a challenge.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation
neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was constructed of plywood and MDO and it took about a week to make. The animation has 18 different blocks and took another few weeks to create and test.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was designed with multiple angles to showcase that the video is directed to each angle of the sculpture. It was created to explore the challenges and possibilities of a 3 dimensional object. When we asked Jimbo what his favorite thing about this project was, he said "I was just super stoked to learn how to do it and then work on a larger piece". The animated sculpture was first featured in the 2013 Gainesville Fashion Week Art show and is now a permanent installation for the Neon Liger at Spannk. Go check it out, and rage while you're there! (wink)

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

*from wikipedia

This post was originally published on Tuesday, September 10, 2013.

neutral7 turns 5!

neutral7 turns 5!

neutral7 graphic design gainesville event shop opening

On April 26 neutral7 opened our doors to the public to celebrate our 5th year in business. The party kicked off with a ribbon cutting hosted by the Gainesville Area Chamber of Commerce to celebrate our recent expansion. DJ Fimmel pumped out beats while guests enjoyed treats provided by Patticakes and Dragonfly Sushi.

neutral7 graphic design gainesville event shop opening
neutral7 graphic design gainesville event shop opening
neutral7 graphic design gainesville event shop opening

 

Guests had the opportunity to win prizes by spinning our “Wheel of Fortune.” Prizes included T-shirts, Buttons, Banners, and Bandit signs!

neutral7 graphic design gainesville event shop opening shirt
neutral7 graphic design gainesville event shop opening wall graphics
neutral7 graphic design gainesville event shop opening

We would like to thank everyone who came out to celebrate with us. We would also like to thank our wonderful clients who have helped make these five years possible. We look forward to celebrating another five years with all of you!

This post was originally published on Monday, May 07, 2012.

neutral7 Wins Local and District Addy

neutral7 Wins Local and District Addy

The Addy awards honor the best in advertising and cultivate the highest creative standards in the industry. Awarded by the American Advertising Federation, the ADDY® Awards are the nation's largest advertising competition — over 60,000 entries. Local entries are judged by a distinguished panel of advertising creatives from outside our market. Local winners proceed to the District and, potentially, to National competitions. This year neutral7 took home a silver Addy at the local and district level for our very own neutral7 sales kit. 

neutral7 graphic design gainesville brochure booklet printing
neutral7 graphic design gainesville award plaque

The entry will now proceed to the National level competition. Wish us luck!!

This post was originally published on Monday, April 23, 2012.