Lux13, a newly constructed luxury apartment complex, contacted the team at neutral7 with a series of unique projects to promote their grand opening. We love working on endeavors of a larger scope, so we got to work designing a suite of functional and professional graphic products.
Our first order of business was to create a branded lobby sign. The marketing team at Lux13 had installed a gorgeous wood paneled backdrop in their reception area, so we wanted to feature the brand without obstructing a huge segment of the wall. The answer; custom cut brushed metal graphics.
In addition to the cut lobby logo, neutral7 pitched a series of frosted window graphics for the entrance doors and various facilities around the property.
The lobby area of the clubhouse building featured a beautiful vaulted atrium. The n7 team produced a series of oversized, rigid metal prints with brushed metal standoff hardware. Talk about making an entrance!
In addition to the permanent installations made throughout the property, n7 developed a series of sales materials including step & repeat banner stands, custom turn boards, rigid guerrilla marketing stencils, and more!