Viewing entries tagged
identity

New year, new palette

New year, new palette


neutral7 design group has been serving the North Florida area in graphic design, branding and print production for over 10 years. In that time, the aesthetic of the n7 brand has remained relatively consistent. With a simple palette of green, black and gray, the look has varied little over the years.
 
To celebrate a decade in business, we recently updated our brand identity. The goal is to reflect our passion for creative work, the diversity of our staff, and our unique efficiencies as an agency. We wanted to evolve, not change, retaining a familiar feel while creating a look that’s new and refreshing.

The focal point of the new logo is the lime green heart icon which has been present in materials throughout the history of the company in various forms. The heart embodies the spirit of our company vision:

Our passion is driven by the desire and commitment to help people achieve success in their journey to live better lives, live in a better world and share the joy of life with others.

White space is utilized heavily in the new brand alongside seven distinct color swatches signifying the multitude of products and services neutral7 offers. This gives an open and “airy” feeling to the materials and takes the focus from any one color in particular. This is especially helpful when presenting clients with a new design, as it allows us to make their materials the central focus. 

With a new, wider color palette and streamlined logo, we set out to develop a suite of materials to accompany these assets. We started from the ground-up, creating a collateral package centered around the colorful palette.

Alongside our printed materials, we created a new website to showcase our work, give voice to our company culture, and provide information regarding our products and services. Our web presence is driven by the palette, using color selectively to signify different sections of the site. We carried the same use of white space to bring in an element of clean, minimal design.

The interior design of the shop is heavily influenced by the assets established in the new brand. Our new space features huge, vaulted ceilings atop white textured brick walls. Naturally, we’ve used the huge white space as a canvas for colorful and inspiring artwork. This echoes the white-to-color balance seen in our collateral and other materials.

N7_Blog_TakeATour_01_B.jpg

Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

New Year, New Awards!

New Year, New Awards!

Neutral7 won seven 2012 American Graphic Design Awards this past fall.

neutral7 graphic design gainesville awards

The awards honor outstanding work in the media community. Over 8,000 entries were received and only about 1,000 receive awards.  

neutral7 graphic design gainesville awards


Neutral7 received recognition for identity design and branding including Gainesville Restaurant Week 2012, Gainesville Fashion Week 2012, Rocket for the Arts, as well as The Brunny Institute and Southern Heritage Sauces. 

Gainesville Restaurant Week Event Branding

Gainesville Restaurant Week Event Branding

Gainesville Fashion Week 2012 Event Branding

Gainesville Fashion Week 2012 Event Branding

Rocket for the Arts Nonprofit Branding

Rocket for the Arts Nonprofit Branding

Brunny Institute Creative Identity

Brunny Institute Creative Identity

Southern Heritage Sauces Creative Identity

Southern Heritage Sauces Creative Identity

We also won awards for the #AwesomeLife housing fair display and the timeline infograph that we created for Contemporary Management Concepts. We are very proud of our team and to have received this honor.

Contemporary Management Concepts Infographic

Contemporary Management Concepts Infographic

CMC Awesome Life Housing Fair Campaign

CMC Awesome Life Housing Fair Campaign

We wrapped up 2012 with some great new clients and exciting projects. We are now focusing on pushing the envelope in 2013 by rethinking the potential of great ideas. The best is yet to come, stay tuned!

This post was originally published on Monday, February 18, 2013.