Viewing entries tagged
graphic design

Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

Pictured Products:   Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers

 
 

 
 

Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

Social 28 gets a fresh new space!

Social 28 gets a fresh new space!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

Campaign Yard Signs

Campaign Yard Signs

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

neutral7 design large format printing acrylic wall signs wall graphics

 

 

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.


neutral7 design large format printing acrylic wall signs wall graphics
neutral7 design large format printing acrylic wall signs wall graphics

Feeling inspired? Let's get to work!

Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

Cultivating Creativity Part 2: The N7 idea box and the center table

Cultivating Creativity Part 2: The N7 idea box and the center table

Interior Design and Production: Designing a space for creative inspiration. 
 
When we had the space and opportunity to add a "living room" scenario to our office, of course we decided to jazz up it up. We call it the "idea box". In this room we chit chat during brainstorming sessions for strategy and creative, have lunch, watch documentaries, research, youtube, work, meet with clients, etc. One of the most interesting things we've noticed is that when we invite our clients to meet in this area, they are a lot more comfortable and relaxed. A few months ago we experimented with pitching our ideas there, in the place where they're born, and its been fantastic! 
 

neutral7 graphic design gainesville custom fabrication project
neutral7 graphic design gainesville custom fabrication project

We have many ideas for the idea box, so the room itself has become an ongoing series of projects. We work on these projects on-and-off depending on how busy we are, which is a challenge most of the time. Our clients' deadlines are always on top of the list, hence our own internal projects sometimes drag, but certainly keep moving forward. And nevertheless, we complete them! One of these projects is the center table for our N7 Idea Box. I want this space to be a place where if you find yourself sitting-in as a client, you feel like you're in the middle of the creative magic. I made a light box coffee table a long time ago for my living room and got rid of it over the years… but I've always wanted to make another one. So we decided to make our coffee table an exaggeration of the one I made a while back. 

neutral7 graphic design gainesville custom fabrication project acrylic backlit led's table

Jimbo recently completed a 3D mapping sculpture in the beginning of this year that was way more complicated and beautiful so he's the man on this table. He suggested the LED's versus halogen light bulbs, he's also covering the structural design in case we ever decide to dance on it. As of today the center table is still a work in progress (along with the Idea Box itself). The table is still missing the brushed gold addition shown in the sketches. But here are some pictures so far… we are looking foward to sharing a bit more on the progress of this project soon. It takes passionate, hard work to cultivate creativity.

Finished Table!

Finished Table!

Want to see more of what we are doing? Follow us on instagram!

This post was originally published on Tuesday, September 17, 2013.

New Year, New Awards!

New Year, New Awards!

Neutral7 won seven 2012 American Graphic Design Awards this past fall.

neutral7 graphic design gainesville awards

The awards honor outstanding work in the media community. Over 8,000 entries were received and only about 1,000 receive awards.  

neutral7 graphic design gainesville awards


Neutral7 received recognition for identity design and branding including Gainesville Restaurant Week 2012, Gainesville Fashion Week 2012, Rocket for the Arts, as well as The Brunny Institute and Southern Heritage Sauces. 

Gainesville Restaurant Week Event Branding

Gainesville Restaurant Week Event Branding

Gainesville Fashion Week 2012 Event Branding

Gainesville Fashion Week 2012 Event Branding

Rocket for the Arts Nonprofit Branding

Rocket for the Arts Nonprofit Branding

Brunny Institute Creative Identity

Brunny Institute Creative Identity

Southern Heritage Sauces Creative Identity

Southern Heritage Sauces Creative Identity

We also won awards for the #AwesomeLife housing fair display and the timeline infograph that we created for Contemporary Management Concepts. We are very proud of our team and to have received this honor.

Contemporary Management Concepts Infographic

Contemporary Management Concepts Infographic

CMC Awesome Life Housing Fair Campaign

CMC Awesome Life Housing Fair Campaign

We wrapped up 2012 with some great new clients and exciting projects. We are now focusing on pushing the envelope in 2013 by rethinking the potential of great ideas. The best is yet to come, stay tuned!

This post was originally published on Monday, February 18, 2013.

Fracture gets their message across… the wall!

Fracture gets their message across… the wall!

Fracture is a company based out of Gainesville that seeks to change the way people print and display their photos by combining printing, mounting, and framing into a single elegant product.
 
A few weeks ago we met up with the guys and girls at Fracture to discuss ideas to pump up their office atmosphere. They recently won a contest from Turnstone to furnish their entire office and it’s looking quite awesome. They shared some of their ideas and vision, we shared a few with them, and then we went to work.
 
We created a few drafts and then proceeded to send some proofs.

neutral7 graphic design gainesville fracture large format printing wall graphics installation
neutral7 graphic design gainesville fracture large format printing wall graphics installation

We printed and cut on self-adhesive vinyl. Although the unusual surface of their wall tested our problem-solving skills during the installation, the final solution worked beautifully. See the finished product below!

neutral7 graphic design gainesville fracture large format printing wall graphics installation
neutral7 graphic design gainesville fracture large format printing wall graphics installation

We are also proud to announce that Fracture is a neutral7 Community Building Partner. By bringing innovation to Gainesville and their effort to work with other local businesses, they exemplify what it means to be a Community Partner.

neutral7 graphic design gainesville fracture large format printing acrylic wall plaque

We also would like to congratulate them as they will be hosting a ribbon cutting ceremony through the Chamber of Commerce later today. And we will be joining the celebration.
It’s been a great pleasure working with the facture team, everyone is super nice! We look forward to collaborating again in the future.

This post was originally published on Thursday, August 09, 2012.