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gainesville

Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

Pictured Products:   Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers

 
 

 
 

Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

UF Health - Liminal Bell

UF Health - Liminal Bell

Imagery is powerful. Color, texture and composition all have a drastic effect on the atmosphere of a space. Nowhere is this concept more poignant than the Liminal Bell project installed at UF Health Davis Cancer Pavilion.

The UF Health team came to neutral7 with a specific vision for the look and feel of their installation space. We got to work producing and installing a radiant, full color wall graphic featuring a lush bamboo forest. The perspective of the photography really opens the space, giving the impression that one could walk into the seemingly endless mist.

neutral7 design large format printing uf health wall graphics

 

"The word “liminal” is derived from the Latin “limen,” meaning “threshold.” At the completion of each patient’s cancer therapy, the patient is standing at the threshold of treatment and recovery. When patients ring the bell, it symbolizes transcendence into a life after cancer care."

- Daniel Stancampiano, UF Health

 

You can read more about UF Health and the Liminal Bell project here.

Photography Credits: UF Health

Social 28 gets a fresh new space!

Social 28 gets a fresh new space!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

Campaign Yard Signs

Campaign Yard Signs

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

neutral7 design large format printing acrylic wall signs wall graphics

 

 

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.


neutral7 design large format printing acrylic wall signs wall graphics
neutral7 design large format printing acrylic wall signs wall graphics

Feeling inspired? Let's get to work!

Custom Fabrication at Canopy Apartments

Custom Fabrication at Canopy Apartments

Not all signage is created equal. Sometimes a project requires a custom touch to make the aesthetics feel just right. For Canopy Apartments, we developed backlit lobby signage and custom acrylic light box fixtures that really shine!

neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage

One important factor when considering updated signage is the current aesthetic. Canopy's established branding features striking orange elements alongside dark blues and black.

neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage
neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage

The team at Canopy also requested custom fit light boxes for their courtyard pillars. These illuminated cases were produced with a backlit tinted film and block-out strips for a unique textural effect.

neutral7 design large format printing canopy apartments acrylic   backlit   custom

Envision Alachua

Envision Alachua

Here at the shop, we're no stranger to large format graphics, so when MIG contacted us to produce graphics for the Envision Alachua event space, we started up our printers and got to work.

neutral7 design large format printing events banners wall graphics

The focal point of the project was an oversized, cut wall graphic featuring the initiative's logo. A few ladders here, some elbow grease there, and the multi-paneled design was completed.

neutral7 design large format printing events wall graphics
neutral7 design large format printing events wall graphics hanging banners

The next segment of the project was a series of double sided hanging banners. The prints were attached with s hooks and chain and really gave the vaulted space an open air feel.

neutral7 design large format printing events hanging banners
neutral7 design large format printing events hanging banners
neutral7 design large format printing events hanging banners

We also produced a 20ft, double-sided sidewinder display that really tied the room together. The full color photography gave a pop of color to the room and provided a level of engagement as guests mingled and explored around the installment.

neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow
neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow
neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow

Various events were held in the space to promote community conversation around the initiative. The event pictured below was coordinated by Tiffany Williams of Williams & Co. Events.

Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

Cultivating Creativity Part 2: The N7 idea box and the center table

Cultivating Creativity Part 2: The N7 idea box and the center table

Interior Design and Production: Designing a space for creative inspiration. 
 
When we had the space and opportunity to add a "living room" scenario to our office, of course we decided to jazz up it up. We call it the "idea box". In this room we chit chat during brainstorming sessions for strategy and creative, have lunch, watch documentaries, research, youtube, work, meet with clients, etc. One of the most interesting things we've noticed is that when we invite our clients to meet in this area, they are a lot more comfortable and relaxed. A few months ago we experimented with pitching our ideas there, in the place where they're born, and its been fantastic! 
 

neutral7 graphic design gainesville custom fabrication project
neutral7 graphic design gainesville custom fabrication project

We have many ideas for the idea box, so the room itself has become an ongoing series of projects. We work on these projects on-and-off depending on how busy we are, which is a challenge most of the time. Our clients' deadlines are always on top of the list, hence our own internal projects sometimes drag, but certainly keep moving forward. And nevertheless, we complete them! One of these projects is the center table for our N7 Idea Box. I want this space to be a place where if you find yourself sitting-in as a client, you feel like you're in the middle of the creative magic. I made a light box coffee table a long time ago for my living room and got rid of it over the years… but I've always wanted to make another one. So we decided to make our coffee table an exaggeration of the one I made a while back. 

neutral7 graphic design gainesville custom fabrication project acrylic backlit led's table

Jimbo recently completed a 3D mapping sculpture in the beginning of this year that was way more complicated and beautiful so he's the man on this table. He suggested the LED's versus halogen light bulbs, he's also covering the structural design in case we ever decide to dance on it. As of today the center table is still a work in progress (along with the Idea Box itself). The table is still missing the brushed gold addition shown in the sketches. But here are some pictures so far… we are looking foward to sharing a bit more on the progress of this project soon. It takes passionate, hard work to cultivate creativity.

Finished Table!

Finished Table!

Want to see more of what we are doing? Follow us on instagram!

This post was originally published on Tuesday, September 17, 2013.

Jimbo makes an animated sculpture!

Jimbo makes an animated sculpture!

Personal Project: Projection Mapping by James Rountree

We'd like to share a recent project crafted and completed by our Lead Production Manager Jimbo Rountree, as part of our Cultivating Creativity Series. Through curious clicks on random projects creatives share online, Jimbo came across projection mapping projects and became fascinated by them. 
 
Projection Mapping, also known as Video Mapping, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. By using specialized software, a two or three dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. This way, the computer knows exactly where to project its information as it can bend and highlight any shape or form. Almost any surface can be used to 'become a dynamic video display of 2D and 3D images that can transform what is reality for the audience into illusions and images of infinite possibilities'. Using this information, the software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike to add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.*
 
After looking at some projects Jimbo decided to give it a shot and take on a simple box project. He researched the software to use, built a simple cube, created a simple animation and tested it. "I didn't think it was going to work"  he says, but before he knew it the simple cube was mapped with an animation. After this success he was so excited he decided to build a more complex sculpture for a challenge.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation
neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was constructed of plywood and MDO and it took about a week to make. The animation has 18 different blocks and took another few weeks to create and test.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was designed with multiple angles to showcase that the video is directed to each angle of the sculpture. It was created to explore the challenges and possibilities of a 3 dimensional object. When we asked Jimbo what his favorite thing about this project was, he said "I was just super stoked to learn how to do it and then work on a larger piece". The animated sculpture was first featured in the 2013 Gainesville Fashion Week Art show and is now a permanent installation for the Neon Liger at Spannk. Go check it out, and rage while you're there! (wink)

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

*from wikipedia

This post was originally published on Tuesday, September 10, 2013.

Cultivating Creativity Part 1: Designers are everything designers and the crazy taco!

Cultivating Creativity Part 1: Designers are everything designers and the crazy taco!

All I wanted was a "taco loco"! 
 
Perhaps some people may be able to relate to this. Quite often people ask us about what drives our passion for design, and quite often the answer is the ability to see beauty and function beyond what other people see. In other words, we see the potential to make something average, beautiful... or even better, functional and beautiful. Having this passion for design is almost a free ticket to having the same curiosity for creativity. This being said, as communicators and graphic designers, and having the privilege of possessing such passion, it's hard to just limit our imagination to just graphic design. A good designer will make good design part of his and her life because the potential for beauty is everywhere. Beauty and Design is a lifestyle. Designers are everything designers. 

 
Ever since I can remember I've had a sense for color, sound and structure. Even further than I can remember actually. There is a family anecdote that often gets shared about me when I was a little boy, like two or three years old. I was barely speaking and I wanted a red blazer. My mother shares I would say "quiero un taco loco" in frustration and they would look at each other and say, "WTF?! Mijo, are you hungry? un taco de que?" and I would keep insisting with the "taco loco". After much frustration and possibly me pointing at a magazine or an album cover of the era they finally figured out I wanted a "saco rojo" which means a red blazer, I just couldn't say it! So my mom bought me a little tiny red blazer, and I walked around happy looking like a little school boy with a striped tie and everything. LOL!
 

 
This kind of sensitivity is key in being a designer. To us it's a lifestyle, it's been part of who we are as people ever since we can vaguely remember. 
 
It's important to cultivate this sensitivity for the world around us. We try to foster it and work it into the neutral7 culture in many ways. We mostly channel this energy through our internal projects and of course through the creative development we offer our clients. There are a few other things we do as well. A thing we call "personal project days" where we focus time and effort to make things that reflect ourselves as we share our passions through a project. There's also the #visualizewhatmatters poster project, Gainesville Fashion Week, The 1oz Project, where we have collaborated collectively as a team to produce shows within GFW, #doucmentarymondays, #tedtacotuesdays, and random things that pop up throughout the year.  
  
Look for upcoming projects we will be sharing. -Albey

This post was originally published on Thursday, September 05, 2013.