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First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.
The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.
Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.
neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.
Feeling inspired? Let's get to work!