Viewing entries tagged
event branding

Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

Envision Alachua

Envision Alachua

Here at the shop, we're no stranger to large format graphics, so when MIG contacted us to produce graphics for the Envision Alachua event space, we started up our printers and got to work.

neutral7 design large format printing events banners wall graphics

The focal point of the project was an oversized, cut wall graphic featuring the initiative's logo. A few ladders here, some elbow grease there, and the multi-paneled design was completed.

neutral7 design large format printing events wall graphics
neutral7 design large format printing events wall graphics hanging banners

The next segment of the project was a series of double sided hanging banners. The prints were attached with s hooks and chain and really gave the vaulted space an open air feel.

neutral7 design large format printing events hanging banners
neutral7 design large format printing events hanging banners
neutral7 design large format printing events hanging banners

We also produced a 20ft, double-sided sidewinder display that really tied the room together. The full color photography gave a pop of color to the room and provided a level of engagement as guests mingled and explored around the installment.

neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow
neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow
neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow

Various events were held in the space to promote community conversation around the initiative. The event pictured below was coordinated by Tiffany Williams of Williams & Co. Events.

Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

New Year, New Awards!

New Year, New Awards!

Neutral7 won seven 2012 American Graphic Design Awards this past fall.

neutral7 graphic design gainesville awards

The awards honor outstanding work in the media community. Over 8,000 entries were received and only about 1,000 receive awards.  

neutral7 graphic design gainesville awards


Neutral7 received recognition for identity design and branding including Gainesville Restaurant Week 2012, Gainesville Fashion Week 2012, Rocket for the Arts, as well as The Brunny Institute and Southern Heritage Sauces. 

Gainesville Restaurant Week Event Branding

Gainesville Restaurant Week Event Branding

Gainesville Fashion Week 2012 Event Branding

Gainesville Fashion Week 2012 Event Branding

Rocket for the Arts Nonprofit Branding

Rocket for the Arts Nonprofit Branding

Brunny Institute Creative Identity

Brunny Institute Creative Identity

Southern Heritage Sauces Creative Identity

Southern Heritage Sauces Creative Identity

We also won awards for the #AwesomeLife housing fair display and the timeline infograph that we created for Contemporary Management Concepts. We are very proud of our team and to have received this honor.

Contemporary Management Concepts Infographic

Contemporary Management Concepts Infographic

CMC Awesome Life Housing Fair Campaign

CMC Awesome Life Housing Fair Campaign

We wrapped up 2012 with some great new clients and exciting projects. We are now focusing on pushing the envelope in 2013 by rethinking the potential of great ideas. The best is yet to come, stay tuned!

This post was originally published on Monday, February 18, 2013.