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Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

Social 28 gets a fresh new space!

Social 28 gets a fresh new space!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

Campaign Yard Signs

Campaign Yard Signs

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

neutral7 design large format printing acrylic wall signs wall graphics

 

 

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.


neutral7 design large format printing acrylic wall signs wall graphics
neutral7 design large format printing acrylic wall signs wall graphics

Feeling inspired? Let's get to work!

Custom Fabrication at Canopy Apartments

Custom Fabrication at Canopy Apartments

Not all signage is created equal. Sometimes a project requires a custom touch to make the aesthetics feel just right. For Canopy Apartments, we developed backlit lobby signage and custom acrylic light box fixtures that really shine!

neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage

One important factor when considering updated signage is the current aesthetic. Canopy's established branding features striking orange elements alongside dark blues and black.

neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage
neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage

The team at Canopy also requested custom fit light boxes for their courtyard pillars. These illuminated cases were produced with a backlit tinted film and block-out strips for a unique textural effect.

neutral7 design large format printing canopy apartments acrylic   backlit   custom

Cultivating Creativity Part 1: Designers are everything designers and the crazy taco!

Cultivating Creativity Part 1: Designers are everything designers and the crazy taco!

All I wanted was a "taco loco"! 
 
Perhaps some people may be able to relate to this. Quite often people ask us about what drives our passion for design, and quite often the answer is the ability to see beauty and function beyond what other people see. In other words, we see the potential to make something average, beautiful... or even better, functional and beautiful. Having this passion for design is almost a free ticket to having the same curiosity for creativity. This being said, as communicators and graphic designers, and having the privilege of possessing such passion, it's hard to just limit our imagination to just graphic design. A good designer will make good design part of his and her life because the potential for beauty is everywhere. Beauty and Design is a lifestyle. Designers are everything designers. 

 
Ever since I can remember I've had a sense for color, sound and structure. Even further than I can remember actually. There is a family anecdote that often gets shared about me when I was a little boy, like two or three years old. I was barely speaking and I wanted a red blazer. My mother shares I would say "quiero un taco loco" in frustration and they would look at each other and say, "WTF?! Mijo, are you hungry? un taco de que?" and I would keep insisting with the "taco loco". After much frustration and possibly me pointing at a magazine or an album cover of the era they finally figured out I wanted a "saco rojo" which means a red blazer, I just couldn't say it! So my mom bought me a little tiny red blazer, and I walked around happy looking like a little school boy with a striped tie and everything. LOL!
 

 
This kind of sensitivity is key in being a designer. To us it's a lifestyle, it's been part of who we are as people ever since we can vaguely remember. 
 
It's important to cultivate this sensitivity for the world around us. We try to foster it and work it into the neutral7 culture in many ways. We mostly channel this energy through our internal projects and of course through the creative development we offer our clients. There are a few other things we do as well. A thing we call "personal project days" where we focus time and effort to make things that reflect ourselves as we share our passions through a project. There's also the #visualizewhatmatters poster project, Gainesville Fashion Week, The 1oz Project, where we have collaborated collectively as a team to produce shows within GFW, #doucmentarymondays, #tedtacotuesdays, and random things that pop up throughout the year.  
  
Look for upcoming projects we will be sharing. -Albey

This post was originally published on Thursday, September 05, 2013.

neutral7 Supports Equality Florida!

neutral7 Supports Equality Florida!

Neutral7 proudly sponsored the Equality Florida Gainesville Gala that took place last Saturday, May 4th at the Florida Museum of Natural History. The event drew over 250 guests with the shared goal of supporting Florida’s statewide gay, bisexual, and transgender equality group. 

The annual gala provides an opportunity to learn about the work Equality Florida is doing and helps fund efforts to make schools safe for LGBT students, end workplace discrimination, and gain legal protections for lesbian and gay couples and their children. Because of Equality Florida’s work, 64% of Florida students now attend schools with anti-bullying protections that specifically include sexual orientation, and 60% attend schools that specifically include gender identity protections as well. (www.eqfl.org/node/2474)

In addition to neutral7 sponsoring the event, Albey also served as a member of the host committee. The host committee helps to make the Gala a success by inviting supporters to the event to help raise funds. The goal this year was to raise $40,000 through sponsorships, donations, ticket sales, and a silent auction.  We would like to congratulate Equality Florida for hosting a wonderfully successful event and we are looking forward to continuing to support the cause in the future.

Preston Kinsey, Trace Crawford, and Albey at the Equality Florida Gainesville Gala (photo courtesy of Kara Winslow of Gainesville Today)

Preston Kinsey, Trace Crawford, and Albey at the Equality Florida Gainesville Gala
(photo courtesy of Kara Winslow of Gainesville Today)

Learn more about Equality Florida, the 4th largest LGBT statewide advocacy organization in the Nation here.

This post was originally published on Thursday, May 09, 2013.

neutral7 says don’t stash your stache!

neutral7 says don’t stash your stache!

neutral7 graphic design gainesville team about us moustache

A month of turkey basting and mustache-ing!  November, once considered “No Shave November” gets groomed into a support driven trendy facial craze - the mustache is back!  
Since 2004 and growing annually, Movember’s month-long event involves the growing of mustaches during November to raise awareness of prostate cancer and other male cancer initiatives.  
 
neutral7 takes the challenge and joins the support.  We are shaving down to mustaches for an entire month!  The sexy styling mustache will unite our efforts in raising awareness and support for increased early Prostate cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths.  
 
And of course, the ladies of neutral7 are helping too! " Mo Sistas play a vital role in supporting the journey. A kind word of encouragement, a wink or a smile of recognition can go a long way to helping a Mo Bro as he navigates the month of Movember." 

neutral7 graphic design gainesville team about us moustache

As we help contribute to this cause we officially become “Mo Bros” and “Mo Sistas” for the month. Fulfilling the walking, talking billboard responsibilities a true Mo Bro vows to for the next 30 days of November. 
 
neutral7 would like to encourage any other men or women interested in participating in the ultimate goal of changing the face of men’s health. 
 
For more information and details on this initiative visit movember.com.
Learn more about Mo Sistas here.

This post was originally published on Thursday, November 08, 2012.

Connecting Business Through Art

Connecting Business Through Art

Latina Women’s League: your promotional marketing gets a neutral7 AWESOME! With great pride, neutral7 recognizes the Gainesville Latino Film Festival for bringing culture, art, and partnership to Gainesville.

We would like to spotlight the Gainesville Latino Film Festival for its successful strategic planning and promotion of their Opening Night Gala. By collaborating with many Gainesville businesses, they showcased the rich diversity of Latino/Hispanic culture and built awareness of the diversity we have within our business community.

neutral7 graphic design gainesville event latina women's league marketing fashion

The Latino Film Festival is produced by the Latina Women’s League; whose goal is to draw upon the experiences of Latina women living in the US and to highlight Latino culture in our community during Hispanic Heritage Month. This year's opening night featured a screening of "Past-Port: Cuba - The Search for Nicolita", a documentary by Cuban-American fashion designer Nicole Di Rocco. The evening also hosted a special fashion showcase featuring Nicole's latest swimsuit  line, in collaboration with GFW, Mode Salon and Joy Carmen Make-up Artistry. 

neutral7 graphic design gainesville event latina women's league marketing fashion

The Latina Women’s League succeeded in using an effective promotional marketing approach. Beyond the use of signage, an event program, and their website, they also collaborated with other events like Museum Nights: Hispanic Heritage at the Harn Museum and Gainesville Fashion Week 2013. Not only did many businesses receive qualitative exposure, the event itself successfully doubled in size from last year! The event brought together businesses, students, artists, and cultures, creating a platform that will grow beyond our city limits.

neutral7 graphic design gainesville event latina women's league marketing fashion

As a creative design group, neutral7 applauds the marketing efforts showcased through the Latino Film Festival’s branding, stylishness, and exposure. neutral7 not only sponsored and collaborated whole-heartedly, we live by the idea that greater awareness of our differences strengthens us as individuals as well as the overall community.
 
As our community grows with more innovation and style, events like this will continue to set the precedent for Gainesville and stronger business connections. We are proud to be a part of our community’s growth and we encourage and challenge other businesses and events to collaborate. When you collaborate, we all win!
 
Learn more about other Community Connector Events:
http://latinawomensleague.org/ 

This post was originally published on Saturday, September 22, 2012.

Fracture gets their message across… the wall!

Fracture gets their message across… the wall!

Fracture is a company based out of Gainesville that seeks to change the way people print and display their photos by combining printing, mounting, and framing into a single elegant product.
 
A few weeks ago we met up with the guys and girls at Fracture to discuss ideas to pump up their office atmosphere. They recently won a contest from Turnstone to furnish their entire office and it’s looking quite awesome. They shared some of their ideas and vision, we shared a few with them, and then we went to work.
 
We created a few drafts and then proceeded to send some proofs.

neutral7 graphic design gainesville fracture large format printing wall graphics installation
neutral7 graphic design gainesville fracture large format printing wall graphics installation

We printed and cut on self-adhesive vinyl. Although the unusual surface of their wall tested our problem-solving skills during the installation, the final solution worked beautifully. See the finished product below!

neutral7 graphic design gainesville fracture large format printing wall graphics installation
neutral7 graphic design gainesville fracture large format printing wall graphics installation

We are also proud to announce that Fracture is a neutral7 Community Building Partner. By bringing innovation to Gainesville and their effort to work with other local businesses, they exemplify what it means to be a Community Partner.

neutral7 graphic design gainesville fracture large format printing acrylic wall plaque

We also would like to congratulate them as they will be hosting a ribbon cutting ceremony through the Chamber of Commerce later today. And we will be joining the celebration.
It’s been a great pleasure working with the facture team, everyone is super nice! We look forward to collaborating again in the future.

This post was originally published on Thursday, August 09, 2012.

neutral7 turns 5!

neutral7 turns 5!

neutral7 graphic design gainesville event shop opening

On April 26 neutral7 opened our doors to the public to celebrate our 5th year in business. The party kicked off with a ribbon cutting hosted by the Gainesville Area Chamber of Commerce to celebrate our recent expansion. DJ Fimmel pumped out beats while guests enjoyed treats provided by Patticakes and Dragonfly Sushi.

neutral7 graphic design gainesville event shop opening
neutral7 graphic design gainesville event shop opening
neutral7 graphic design gainesville event shop opening

 

Guests had the opportunity to win prizes by spinning our “Wheel of Fortune.” Prizes included T-shirts, Buttons, Banners, and Bandit signs!

neutral7 graphic design gainesville event shop opening shirt
neutral7 graphic design gainesville event shop opening wall graphics
neutral7 graphic design gainesville event shop opening

We would like to thank everyone who came out to celebrate with us. We would also like to thank our wonderful clients who have helped make these five years possible. We look forward to celebrating another five years with all of you!

This post was originally published on Monday, May 07, 2012.

neutral7 updates Cabana Beach signage!

neutral7 updates Cabana Beach signage!

Check out the new colorful signage at Cabana Beach in Gainesville! neutral7 recently updated both the directional sign and the monument sign for Cabana Beach apartments.
 
This is a large complex so the first step was so update the directional sign to be easily read. We developed a system using the bright colors of the Cabana Beach identity to separate out the "beaches" or locations in the property. This was the perfect way to point drivers in the right direction. We even used their existing posts to mount the new MaxMetal sign faces to, so installation was a breeze.

neutral7 graphic design large format printing cabana beach apartments   directional wayfinding monument sign signage

We also had the chance to update their monument sign at the entrance to their complex for a fresh, modern look. This sign is seen by everyone who drives by so it had to be eye-catching. Our design included a structure that would frame the Cabana Beach logo and act as a lightbox to be illuminated at night.

Call us today at 352.376.4221 to see how neutral7 can update your property or business signage.

 

This post was originally published on Friday, June 17, 2011.