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Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

Pictured Products:   Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers



Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

Connecting Business Through Art

Connecting Business Through Art

Latina Women’s League: your promotional marketing gets a neutral7 AWESOME! With great pride, neutral7 recognizes the Gainesville Latino Film Festival for bringing culture, art, and partnership to Gainesville.

We would like to spotlight the Gainesville Latino Film Festival for its successful strategic planning and promotion of their Opening Night Gala. By collaborating with many Gainesville businesses, they showcased the rich diversity of Latino/Hispanic culture and built awareness of the diversity we have within our business community.

neutral7 graphic design gainesville event latina women's league marketing fashion

The Latino Film Festival is produced by the Latina Women’s League; whose goal is to draw upon the experiences of Latina women living in the US and to highlight Latino culture in our community during Hispanic Heritage Month. This year's opening night featured a screening of "Past-Port: Cuba - The Search for Nicolita", a documentary by Cuban-American fashion designer Nicole Di Rocco. The evening also hosted a special fashion showcase featuring Nicole's latest swimsuit  line, in collaboration with GFW, Mode Salon and Joy Carmen Make-up Artistry. 

neutral7 graphic design gainesville event latina women's league marketing fashion

The Latina Women’s League succeeded in using an effective promotional marketing approach. Beyond the use of signage, an event program, and their website, they also collaborated with other events like Museum Nights: Hispanic Heritage at the Harn Museum and Gainesville Fashion Week 2013. Not only did many businesses receive qualitative exposure, the event itself successfully doubled in size from last year! The event brought together businesses, students, artists, and cultures, creating a platform that will grow beyond our city limits.

neutral7 graphic design gainesville event latina women's league marketing fashion

As a creative design group, neutral7 applauds the marketing efforts showcased through the Latino Film Festival’s branding, stylishness, and exposure. neutral7 not only sponsored and collaborated whole-heartedly, we live by the idea that greater awareness of our differences strengthens us as individuals as well as the overall community.
As our community grows with more innovation and style, events like this will continue to set the precedent for Gainesville and stronger business connections. We are proud to be a part of our community’s growth and we encourage and challenge other businesses and events to collaborate. When you collaborate, we all win!
Learn more about other Community Connector Events: 

This post was originally published on Saturday, September 22, 2012.