Gainesville Fashion Week / 7th season
As each new season of GFW progresses, boundaries are broken, records are beaten and collaboration occurs between different divisions of the creative community. Each realm comes together to skyrocket the event to greater heights, inspiring growth for each member involved.
For the seventh season of Gainesville Fashion Week, the brand, designed by Chrissy Sedgley and Albey Coronel from neutral7, emphasizes the spirit of creative collaboration through use of solid, tangible colors and objects as well as a combination of clean san-serif and hand-drawn fonts. In order to highlight each segment of this year’s event, the logo mark will appear in reverse on top of high-resolution photography representing fashion, art, music, culture and community. The primary brand colors of Black, Ivory and Gold are sharp and clear, creating a professional and timeless feel to compliment each photo.
We have an amazing team of talent supporting this year's event.
Creative Direction: Albey Coronel
Art Direction: Chrissy Sedgley
Director of Photography: Ashley Autumn
Photography: Patrick Smith
Make-up: Niko Pifferetti
Models: Lindsay Buz, Ryan Hunter, Amy Staurt
This post was originally posted on Monday, December 02, 2013.