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Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

Pictured Products:   Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers

 
 

 
 

Jimbo makes an animated sculpture!

Jimbo makes an animated sculpture!

Personal Project: Projection Mapping by James Rountree

We'd like to share a recent project crafted and completed by our Lead Production Manager Jimbo Rountree, as part of our Cultivating Creativity Series. Through curious clicks on random projects creatives share online, Jimbo came across projection mapping projects and became fascinated by them. 
 
Projection Mapping, also known as Video Mapping, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. By using specialized software, a two or three dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. This way, the computer knows exactly where to project its information as it can bend and highlight any shape or form. Almost any surface can be used to 'become a dynamic video display of 2D and 3D images that can transform what is reality for the audience into illusions and images of infinite possibilities'. Using this information, the software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike to add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.*
 
After looking at some projects Jimbo decided to give it a shot and take on a simple box project. He researched the software to use, built a simple cube, created a simple animation and tested it. "I didn't think it was going to work"  he says, but before he knew it the simple cube was mapped with an animation. After this success he was so excited he decided to build a more complex sculpture for a challenge.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation
neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was constructed of plywood and MDO and it took about a week to make. The animation has 18 different blocks and took another few weeks to create and test.

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

The sculpture was designed with multiple angles to showcase that the video is directed to each angle of the sculpture. It was created to explore the challenges and possibilities of a 3 dimensional object. When we asked Jimbo what his favorite thing about this project was, he said "I was just super stoked to learn how to do it and then work on a larger piece". The animated sculpture was first featured in the 2013 Gainesville Fashion Week Art show and is now a permanent installation for the Neon Liger at Spannk. Go check it out, and rage while you're there! (wink)

neutral7 graphic design gainesville custom fabrication project wood dimensional installation

*from wikipedia

This post was originally published on Tuesday, September 10, 2013.

Connecting Business Through Art

Connecting Business Through Art

Latina Women’s League: your promotional marketing gets a neutral7 AWESOME! With great pride, neutral7 recognizes the Gainesville Latino Film Festival for bringing culture, art, and partnership to Gainesville.

We would like to spotlight the Gainesville Latino Film Festival for its successful strategic planning and promotion of their Opening Night Gala. By collaborating with many Gainesville businesses, they showcased the rich diversity of Latino/Hispanic culture and built awareness of the diversity we have within our business community.

neutral7 graphic design gainesville event latina women's league marketing fashion

The Latino Film Festival is produced by the Latina Women’s League; whose goal is to draw upon the experiences of Latina women living in the US and to highlight Latino culture in our community during Hispanic Heritage Month. This year's opening night featured a screening of "Past-Port: Cuba - The Search for Nicolita", a documentary by Cuban-American fashion designer Nicole Di Rocco. The evening also hosted a special fashion showcase featuring Nicole's latest swimsuit  line, in collaboration with GFW, Mode Salon and Joy Carmen Make-up Artistry. 

neutral7 graphic design gainesville event latina women's league marketing fashion

The Latina Women’s League succeeded in using an effective promotional marketing approach. Beyond the use of signage, an event program, and their website, they also collaborated with other events like Museum Nights: Hispanic Heritage at the Harn Museum and Gainesville Fashion Week 2013. Not only did many businesses receive qualitative exposure, the event itself successfully doubled in size from last year! The event brought together businesses, students, artists, and cultures, creating a platform that will grow beyond our city limits.

neutral7 graphic design gainesville event latina women's league marketing fashion

As a creative design group, neutral7 applauds the marketing efforts showcased through the Latino Film Festival’s branding, stylishness, and exposure. neutral7 not only sponsored and collaborated whole-heartedly, we live by the idea that greater awareness of our differences strengthens us as individuals as well as the overall community.
 
As our community grows with more innovation and style, events like this will continue to set the precedent for Gainesville and stronger business connections. We are proud to be a part of our community’s growth and we encourage and challenge other businesses and events to collaborate. When you collaborate, we all win!
 
Learn more about other Community Connector Events:
http://latinawomensleague.org/ 

This post was originally published on Saturday, September 22, 2012.