Gainesville Fashion Week 2013 recently wrapped up its sixth season. The five day-long event was one of the best to date. In case you missed it, here is a quick summary: GFW 2013 kicked off on Wednesday night with an art show/red carpet event at Vellos Downtown. Over 300 guests attended and browsed artwork of more than 25 artists. For day two, GFW partnered with Pride Awareness month to bring Fashion Week to the University of Florida. RuPaul’s Drag Race contestant Jade Jolie hosted a panel discussion and runway shows featuring Project Runway’s Jay Nicolas Sario and Andy J. Thouvenot at the UF Reitz Union. On Friday and Saturday night the shows moved to the University Air Center. The GFW team, Keith Watson Productions and G-NYS Entertainment worked their magic to transform an airplane hangar into a chic venue. Five designers showcased their creations each night. After four nights of art and runway shows, Gainesville Fashion Week closed on Sunday with a brunch at 101 Downtown.
Passion, hard work, drive and lots of planning goes into producing a five day event. Brainstorming on ideas and goals for the following season begins almost right after the event is over. The new brand image and concept is the first step. Internship announcements, interviews and team selection happens at the end of the summer and by fall, the team is hitting the ground running to gather talent, sponsorships and all other elements for the following season. The casting call for models event is promoted and produced immediately after the winter break and it officially launches the new season with more events and promotions until April. Year after year, this all takes place under the leadership of our very own Albey Coronel and Tiffany Williams, Director of events at the Gainesville Area Chamber of Commerce. The workload is broken up among teams ranging from social media and marketing to model coordinators and talent booking; 10 Fashion Week directors oversee a team of over 40 interns.
In the months leading up to Gainesville Fashion Week, neutral7 is bustling with interns, directors, and designers running all over the place. GFW teams met weekly in our studio to organize and coordinate every detail of every event. The entire neutral7 team is involved with the design and production of everything from the branding to design and production of all promotional materials, postcards, posters, signage, advertisements, tickets, t-shirts, etc.
Gainesville Fashion Week 2013 was such a success due to the dedication of all that were involved. With great leadership and organization, Fashion Week attracted an average of 300 guests a night at four different venues in Gainesville. We want to thank our sponsors, the community and most importantly our team for all their hard work, efforts, and support. We take great pride in the talent we help develop with our team and love to see them be the future runner of the fashion world. GFW team members have moved on to work for Ralph Lauren, Vogue, Elle, Urban Outfitters, Fab, and many other major players in the fashion industry. With all this said, after six seasons Gainesville Fashion Week has proven to not only be an asset to the community, but also a great resource for young people to get experience in the field that will benefit them in the real world. Keep an eye out for Gainesville Fashion Week 2014!
Check out this video of the art show/red carpet event to see what you missed and find out more about Gainesville Fashion Week.
This Post was originally published on Thursday, April 18, 2013.