When the Gainesville Chamber of Commerce came to neutral7 with the task of branding the iG Forum & Business Showcase, we knew we wanted to create something clean, modern, and engaging. The theme for the event is community, partnership and forward thinking. The brand mark, designed by Albey Coronel and Dragan Radovanovic, balances the theme of connectivity and innovation that is so integral to the continued growth of Gainesville.
The logo mark includes a power symbol linked to a series of circles, when combined the shapes mimic the Google icon for sharing to symbolize the strength of collaboration. Sharing is power and innovation results from the step by step evolution of ideas and concepts when creative thinkers come together. These forms paired with clean and elegant typography symbolize the creativity, synergy, and progressive thinking that will propel Gainesville to global recognition as a hub of innovation. Designer Rick Bales carried these themes cohesively across the printed collateral for the event, creating elegant invitations, envelopes, and an event program.