A whirlwind of viral attention followed after a beloved painting of Jesus was found defaced by an elderly woman in a small town of Spain.
Have you ever seen or heard anything like this before? The image now appearing on promotional materials like T-shirts, cellphone covers, postcards, and wine labels, made us wonder how common amateur restorations are.
On that note, we have a similar concern with many small to medium sized companies that overlook the importance of brand identity and consistency. A common statement heard in the world of design is “We made a minor update to the logo”. However, with clearly styled brand identity guidelines and specifications, you avoid the risk of damaging successful brand consistency. Designers who prepare a brand standard manual with their client's brand identity design are assisting in the client’s future success.
Their company logo, business cards, stationery and signage to their website, emails, and advertising, should all follow a similar style which amplifies the organizations aims.
Having a consistent visual identity for any business is essential in today’s marketplace. It reinforces the strength of a business while reinforcing the trust you have with your customers. So the real question about your brand or any damaged Jesus fresco is: “Can the damage be undone?” Keynote: If you want a job done right, hire a professional.
See neutral7's portfolio here.
'Ecce Homo' style fresco of Jesus Christ at the church of Santuario de Misericordia in Borja, Italy. Image from http://www.csmonitor.com/World/Latest-News-Wires/2012/0921/Botched-Jesus-fresco-becomes-tourist-destination
This post was originally published on Wednesday, September 26, 2012.