Latina Women’s League: your promotional marketing gets a neutral7 AWESOME! With great pride, neutral7 recognizes the Gainesville Latino Film Festival for bringing culture, art, and partnership to Gainesville.
We would like to spotlight the Gainesville Latino Film Festival for its successful strategic planning and promotion of their Opening Night Gala. By collaborating with many Gainesville businesses, they showcased the rich diversity of Latino/Hispanic culture and built awareness of the diversity we have within our business community.
The Latino Film Festival is produced by the Latina Women’s League; whose goal is to draw upon the experiences of Latina women living in the US and to highlight Latino culture in our community during Hispanic Heritage Month. This year's opening night featured a screening of "Past-Port: Cuba - The Search for Nicolita", a documentary by Cuban-American fashion designer Nicole Di Rocco. The evening also hosted a special fashion showcase featuring Nicole's latest swimsuit line, in collaboration with GFW, Mode Salon and Joy Carmen Make-up Artistry.
The Latina Women’s League succeeded in using an effective promotional marketing approach. Beyond the use of signage, an event program, and their website, they also collaborated with other events like Museum Nights: Hispanic Heritage at the Harn Museum and Gainesville Fashion Week 2013. Not only did many businesses receive qualitative exposure, the event itself successfully doubled in size from last year! The event brought together businesses, students, artists, and cultures, creating a platform that will grow beyond our city limits.
As a creative design group, neutral7 applauds the marketing efforts showcased through the Latino Film Festival’s branding, stylishness, and exposure. neutral7 not only sponsored and collaborated whole-heartedly, we live by the idea that greater awareness of our differences strengthens us as individuals as well as the overall community.
As our community grows with more innovation and style, events like this will continue to set the precedent for Gainesville and stronger business connections. We are proud to be a part of our community’s growth and we encourage and challenge other businesses and events to collaborate. When you collaborate, we all win!
Learn more about other Community Connector Events:
This post was originally published on Saturday, September 22, 2012.