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New year, new palette

New year, new palette


neutral7 design group has been serving the North Florida area in graphic design, branding and print production for over 10 years. In that time, the aesthetic of the n7 brand has remained relatively consistent. With a simple palette of green, black and gray, the look has varied little over the years.
 
To celebrate a decade in business, we recently updated our brand identity. The goal is to reflect our passion for creative work, the diversity of our staff, and our unique efficiencies as an agency. We wanted to evolve, not change, retaining a familiar feel while creating a look that’s new and refreshing.

The focal point of the new logo is the lime green heart icon which has been present in materials throughout the history of the company in various forms. The heart embodies the spirit of our company vision:

Our passion is driven by the desire and commitment to help people achieve success in their journey to live better lives, live in a better world and share the joy of life with others.

White space is utilized heavily in the new brand alongside seven distinct color swatches signifying the multitude of products and services neutral7 offers. This gives an open and “airy” feeling to the materials and takes the focus from any one color in particular. This is especially helpful when presenting clients with a new design, as it allows us to make their materials the central focus. 

With a new, wider color palette and streamlined logo, we set out to develop a suite of materials to accompany these assets. We started from the ground-up, creating a collateral package centered around the colorful palette.

Alongside our printed materials, we created a new website to showcase our work, give voice to our company culture, and provide information regarding our products and services. Our web presence is driven by the palette, using color selectively to signify different sections of the site. We carried the same use of white space to bring in an element of clean, minimal design.

The interior design of the shop is heavily influenced by the assets established in the new brand. Our new space features huge, vaulted ceilings atop white textured brick walls. Naturally, we’ve used the huge white space as a canvas for colorful and inspiring artwork. This echoes the white-to-color balance seen in our collateral and other materials.

N7_Blog_TakeATour_01_B.jpg

UF Health - Liminal Bell

UF Health - Liminal Bell

Imagery is powerful. Color, texture and composition all have a drastic effect on the atmosphere of a space. Nowhere is this concept more poignant than the Liminal Bell project installed at UF Health Davis Cancer Pavilion.

The UF Health team came to neutral7 with a specific vision for the look and feel of their installation space. We got to work producing and installing a radiant, full color wall graphic featuring a lush bamboo forest. The perspective of the photography really opens the space, giving the impression that one could walk into the seemingly endless mist.

  neutral7 design large format printing uf health wall graphics

 

"The word “liminal” is derived from the Latin “limen,” meaning “threshold.” At the completion of each patient’s cancer therapy, the patient is standing at the threshold of treatment and recovery. When patients ring the bell, it symbolizes transcendence into a life after cancer care."

- Daniel Stancampiano, UF Health

 

You can read more about UF Health and the Liminal Bell project here.

Photography Credits: UF Health

Social 28 gets a fresh new space!

Social 28 gets a fresh new space!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

 Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

 Campaign Yard Signs

Campaign Yard Signs

  Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

  neutral7 design large format printing acrylic wall signs wall graphics

 

 

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.


  neutral7 design large format printing acrylic wall signs wall graphics
  neutral7 design large format printing acrylic wall signs wall graphics

Feeling inspired? Let's get to work!

Custom Fabrication at Canopy Apartments

Custom Fabrication at Canopy Apartments

Not all signage is created equal. Sometimes a project requires a custom touch to make the aesthetics feel just right. For Canopy Apartments, we developed backlit lobby signage and custom acrylic light box fixtures that really shine!

  neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage

One important factor when considering updated signage is the current aesthetic. Canopy's established branding features striking orange elements alongside dark blues and black.

  neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage
  neutral7 design large format printing canopy apartments acrylic wall signs   backlit   lobby signage

The team at Canopy also requested custom fit light boxes for their courtyard pillars. These illuminated cases were produced with a backlit tinted film and block-out strips for a unique textural effect.

  neutral7 design large format printing canopy apartments acrylic   backlit   custom

Fracture gets their message across… the wall!

Fracture gets their message across… the wall!

Fracture is a company based out of Gainesville that seeks to change the way people print and display their photos by combining printing, mounting, and framing into a single elegant product.
 
A few weeks ago we met up with the guys and girls at Fracture to discuss ideas to pump up their office atmosphere. They recently won a contest from Turnstone to furnish their entire office and it’s looking quite awesome. They shared some of their ideas and vision, we shared a few with them, and then we went to work.
 
We created a few drafts and then proceeded to send some proofs.

  neutral7 graphic design gainesville fracture large format printing wall graphics installation
  neutral7 graphic design gainesville fracture large format printing wall graphics installation

We printed and cut on self-adhesive vinyl. Although the unusual surface of their wall tested our problem-solving skills during the installation, the final solution worked beautifully. See the finished product below!

  neutral7 graphic design gainesville fracture large format printing wall graphics installation
  neutral7 graphic design gainesville fracture large format printing wall graphics installation

We are also proud to announce that Fracture is a neutral7 Community Building Partner. By bringing innovation to Gainesville and their effort to work with other local businesses, they exemplify what it means to be a Community Partner.

  neutral7 graphic design gainesville fracture large format printing acrylic wall plaque

We also would like to congratulate them as they will be hosting a ribbon cutting ceremony through the Chamber of Commerce later today. And we will be joining the celebration.
It’s been a great pleasure working with the facture team, everyone is super nice! We look forward to collaborating again in the future.

This post was originally published on Thursday, August 09, 2012.

Avant Garde Salon gets a make-over!

Avant Garde Salon gets a make-over!

Neutral7 recently helped Avant Garde Salon with their transition into a new location by giving their storefront a makeover.
The new salon space is full of large windows and doors, and what better way to showcase the beautiful amount of space they have than with an elegant window wrap?

We wanted to make sure everyone could immediately see what a large space the salon now occupies, so we chose to do a simple and elegant stripe that could unify their entire space without blocking any light or views from the windows.
The stripe is also a marketing tool that lists the services the salon offers and includes their current branding and color scheme.

We also included their salon hours and products on their front doors.
Be sure to stop by this beautiful salon and say hello to their amazing staff! 
Call us today to learn about how neutral7 can enhance your storefront with vinyl graphics! 

 

This post was originally published on Wednesday, August 31, 2011.