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Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

 Pictured Products:   Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers

 
 

 
 

Social 28 gets a fresh new space!

Social 28 gets a fresh new space!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

 Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

 Campaign Yard Signs

Campaign Yard Signs

  Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

  neutral7 design large format printing acrylic wall signs wall graphics

 

 

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.


  neutral7 design large format printing acrylic wall signs wall graphics
  neutral7 design large format printing acrylic wall signs wall graphics

Feeling inspired? Let's get to work!

Project Spotlight: “Let’s Walk Baby!”

Project Spotlight: “Let’s Walk Baby!”

Gators March for Babies (GMFB) is a collegiate fundraiser in support of the March of Dimes with the mission “to improve the health of babies by preventing birth defects, premature birth, and infant mortality.”

GMFB contacted neutral7 to help brand and promote their 2013 fundraiser. In meeting with the GMFB team, neutral7 learned that although it is one of the top three charity events at the University of Florida, the numbers of participants and money raised over the last couple years had declined. We learned that their previous materials lacked a central, clear message and did not engage participants to continue involvement once they initially signed up. neutral7 created the event branding as well as a marketing plan to help the GMFB team engage with participants.

The campaign was cohesively carried across printed materials, videos, and social media. The campaign was a great success; Gators March for Babies broke their record this year with over $100,000 raised.

 neutral7 graphic design march of dimes marketing campaign
“The “Let’s Walk Baby” campaign gave Gators March for Babies the ability to unify our message and effectively communicate it to the entire University of Florida community. It helped ensure that all of our Staff knew exactly how to promote the event and it gave us the materials to back it up. The designs were perfectly suited to our market and were eye-catching to help us stand out in the competitive student community. We engaged more minority and international students than ever, and laid a great foundation from which to build upon in the future. We will always be competing with other campus events, non-profits, and of course football, however the campaign helped us compete for the students’ attention and kept us visible despite the competition.” 
– Kyle Croft, Community Director at March of Dimes

This post was originally published on Monday, February 17, 2014.
Photo Credits: Gators March For Babies

New Year, New Awards!

New Year, New Awards!

Neutral7 won seven 2012 American Graphic Design Awards this past fall.

  neutral7 graphic design gainesville awards

The awards honor outstanding work in the media community. Over 8,000 entries were received and only about 1,000 receive awards.  

  neutral7 graphic design gainesville awards


Neutral7 received recognition for identity design and branding including Gainesville Restaurant Week 2012, Gainesville Fashion Week 2012, Rocket for the Arts, as well as The Brunny Institute and Southern Heritage Sauces. 

 Gainesville Restaurant Week Event Branding

Gainesville Restaurant Week Event Branding

 Gainesville Fashion Week 2012 Event Branding

Gainesville Fashion Week 2012 Event Branding

 Rocket for the Arts Nonprofit Branding

Rocket for the Arts Nonprofit Branding

 Brunny Institute Creative Identity

Brunny Institute Creative Identity

  Southern Heritage Sauces Creative Identity

Southern Heritage Sauces Creative Identity

We also won awards for the #AwesomeLife housing fair display and the timeline infograph that we created for Contemporary Management Concepts. We are very proud of our team and to have received this honor.

 Contemporary Management Concepts Infographic

Contemporary Management Concepts Infographic

 CMC Awesome Life Housing Fair Campaign

CMC Awesome Life Housing Fair Campaign

We wrapped up 2012 with some great new clients and exciting projects. We are now focusing on pushing the envelope in 2013 by rethinking the potential of great ideas. The best is yet to come, stay tuned!

This post was originally published on Monday, February 18, 2013.