Neutral7 has worked with the team at Tobacco Free Alachua for many years. From the development of their logo to the implementation of tangibles and printed products, we've created a wide range of deliverables for the non-profit organization. Throughout our relationship, the needs and goals of the community partnership have evolved. We were approached to collect all of the diverse products and designs into a single, unified guide.
Because of the complexity of the marketing materials, we gave the team a comprehensive breakdown of the categories of brand elements.
Our first focus was to outline the identity guidelines. A logo, after all, is only as good as it's execution, so we wanted the TFA team to have all of the tools at their disposal to ensure the brand is represented in a cohesive, professional fashion. Tobacco Free Alachua is an affiliate of Tobacco Free Florida and is funded by grants through the Alachua County Health Department and Florida Department of Health. We included guidelines on the positioning and proportion of these marks together to ensure a clean, organized look.
In addition to the "do's and do not's" of the brand, we included a comprehensive color guide for all types of digital and printed production.
Next, our team crafted rules for font use in different applications. This reference guide was arranged so the team could easily access font information for any project they may need (collateral, signage, web, etc.)
We then put together an arrangement of all of the graphic elements that are used in the Tobacco Free Alachua materials. This toolkit contained a ready-to-use pattern for backgrounds as well as building and cloud illustrations for use in presentations and marketing pieces.
Our final segment of the guide focused on tangibles. We included a collateral design presentation along with rationale for the signs, static clings, and plaques we've produced for their community partnership campaign.