Launch! 2016 Leadership Summit is a flagship event featuring national top business leaders for a compelling day of leadership, sales training, motivation, and inspiration. neutral7 was approached to develop a logo & branding strategy for both the inaugural 2016 event and the program at large with a focus on positivity, professionalism and education.
As a first-of-it's-kind event with no prior materials, Launch! '16 was uniquely positioned to hit the ground running with a cohesive, professional identity design and laser-focused marketing strategy. In addition to a light branding guide, neutral7 developed the architecture for executing the annual events for years to come.
The materials developed in the branding guide were displayed in conjunction with bright, corporate photography and a series of marketing copywriting curated by our team. This messaging was used throughout the print and digital campaigns.
The materials developed in these initial executions all coalesced in the curation of a custom parallax minisite to promote the event, feature keynote speakers, and direct users to a digital ticket sales platform. Event sponsors were featured in a dedicated section that linked to their respective websites by sponsorship tier. You can check out the full site here.
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