Amor de mis Amores

Amor de mis Amores

By Lana Nasser

The natural world expresses its beauty through color. Yielded from the earth, the colorful forces of foliage and flowers have inspired the works of musicians and artists for centuries.

Fruit, the consumable product of flowers*, exhibit striking colors found in the monumental works of artists like Mexican painter, Frida Kahlo.

Mexican artist Frida Kahlo is renowned for her self-portraits, thematic works of pain and passion, and her use of bold, vibrant colors inspired by nature**. Kahlo’s signature look was highly symbolic of her love for and connection with her hometown of Coyoacan, on the outskirts of Mexico city. Her powerful eyebrows, embroidered dresses and braided hair adorned with flowers were all reflective of the artist’s admiration for Mexico’s rich culture and history. The flowers and foliage often seen in Kahlo’s self-portraits were picked from her garden in Casa Azul, where she spent most her life.

La Casa Azul

The Casa Azul, or Blue House, was the home that Kahlo shared with the amor of her amores, muralist Diego Rivera. There they collected Mexican art and antiques, transformed the garden and decorated with colors that reflected vibrancies of rich Mexican history and native plants surrounding them.

The kiss of Frida

neutral7's creative director and founder, Albey Coronel, who's heritage is also directly linked to Mexico City, recently visited La Casa Azul. Touched by the love and tumultuous nature of Kahlo and Rivera’s relationship, Albey felt inclined to share the experience through a photography project and create an aesthetic with a nod to their shared heritage and stunning colors found in the area. 

"When Home Magazine approached us to design a spread for the food issue, the first thing that came to mind was color, and lots of it. Food is diversity in every form you can think possible. It's adventurous and always evolving. The best form of bold color can be found in fruit and flowers, and once this idea was established the missing elements to connect the dots was Frida. At this point our spread began to take a natural creative course"  - Albey  

Frida Sticky Tiles

Ideas for neutral7’s recent Kahlo-inspired photoshoot also has a soundtrack of inspiration.

"I've always been inspired by an opposite side of creativity. The other side of the table. Music is a huge inspiration for me in visual design and vice versa. Sometimes the soundscapes may help create a visual interpretation of a scene, other times it's more direct. In this case, I was inspired by the album sleeve of Mexican singer and songwriter Caloncho's Fruta. Not a huge stretch here"   - Albey

Image source: http://caloncho.mx/

Image source: http://caloncho.mx/

Drawing from Kahlo’s pallette, Caloncho also looked to the vibrancy of fruit as fuel for his summer-ready album, Fruta. The tracks evoke ideas of sandy beaches, tropical foliage and blooming flowers. Listen our Amor de Mis Amores playlist while you check out the full spread for the ultimate experience.  

 

 

*(FactMyth.com), **(Frida Kahlo).

New year, new palette

New year, new palette


neutral7 design group has been serving the North Florida area in graphic design, branding and print production for over 10 years. In that time, the aesthetic of the n7 brand has remained relatively consistent. With a simple palette of green, black and gray, the look has varied little over the years.
 
To celebrate a decade in business, we recently updated our brand identity. The goal is to reflect our passion for creative work, the diversity of our staff, and our unique efficiencies as an agency. We wanted to evolve, not change, retaining a familiar feel while creating a look that’s new and refreshing.

The focal point of the new logo is the lime green heart icon which has been present in materials throughout the history of the company in various forms. The heart embodies the spirit of our company vision:

Our passion is driven by the desire and commitment to help people achieve success in their journey to live better lives, live in a better world and share the joy of life with others.

White space is utilized heavily in the new brand alongside seven distinct color swatches signifying the multitude of products and services neutral7 offers. This gives an open and “airy” feeling to the materials and takes the focus from any one color in particular. This is especially helpful when presenting clients with a new design, as it allows us to make their materials the central focus. 

With a new, wider color palette and streamlined logo, we set out to develop a suite of materials to accompany these assets. We started from the ground-up, creating a collateral package centered around the colorful palette.

Alongside our printed materials, we created a new website to showcase our work, give voice to our company culture, and provide information regarding our products and services. Our web presence is driven by the palette, using color selectively to signify different sections of the site. We carried the same use of white space to bring in an element of clean, minimal design.

The interior design of the shop is heavily influenced by the assets established in the new brand. Our new space features huge, vaulted ceilings atop white textured brick walls. Naturally, we’ve used the huge white space as a canvas for colorful and inspiring artwork. This echoes the white-to-color balance seen in our collateral and other materials.

N7_Blog_TakeATour_01_B.jpg

Warmer Winters Collection

Warmer Winters Collection

With the slightest shift to cooler weather, we run out to sport our newly inspired layers.

Sooner than later however, the perpetual heat springs back into action giving us eighty-degree holiday gatherings. This brings the opportunity to jump start upcoming warmer looks in the months to come. A warmer winter at a Gainesville mid-century modern home served as the backdrop for our recent Gainesville Fashion Week photo shoot.

Pictured Products:  Camo Flora Wall Mural

Pictured Products:  Camo Flora Wall Mural

The fashion spread featured in the December/January issue of HOME Magazine highlights the launch of our new collection shop featuring ready-to-go interior design products. Cozy fur textures and lush green plant patterns meet vivid pops of color in our Warmer Winters inspired collection.

We wanted to make some of our favorite interior design products accessible for everyone. Our shop collection features wall murals, decals, art prints, and wall hangings. Take a peek at the Warmer Winters collection and then check out the rest of our new interior products!

Art Direction & Styling: Albey Coronel
Design: Rick Bales
Photography: Bobby Foxx
Featured Home: Gutierrez-Perez Residence @ University Park
Hair & Make-up: Emily Claire
Models: Lana Nasser, Tracy Bird Crawford, Trajmah Cole, Gabriel Linn
"Algerian Ivy Green Wall" texture courtesy of Rode Groundcovers

 
 

 
 

Sacred Geometry, Artwalk, and 352Creates

Sacred Geometry, Artwalk, and 352Creates

We have been at our new shop on South Main for a couple of months now and we are finally getting settled. After weeks of rearranging our furniture (and building some new stuff), we now feel at home in our new space. We have had a chance to explore the neighborhood (YAY! We can walk to Starbucks and Daily Green!) and we cannot be happier with our new surroundings. 

As sort of a kick off to more good things to come, we put on an art show as part of Artwalk Gainesville and 352Creates on February 26th. "Sacred Geometry: The Language of the Universe" consisted of artwork created and produced by our own team and also featured a few live painting demonstrations. We utilized our in-house production capabilities to quickly produce all the pieces for the show. Some materials that we used included acrylic panels, cut color vinyl, and stretched canvas prints. Our neighbors LEJ Pretzels offered tasty treats and Rabble Housers also had an open house on the same night.

Drishti - Rachel Smith  |  (Stretched Canvas Print)

Ontogenesis - Rick Bales  |  (Metal Print Series)

Hubble Deep Field - Albert Coronel  |  (Layered Acrylic Print)

Evolution Of Sense - Rick Bales  |  (Layered Acrylic Print)

Male/Female - Albert Coronel  |  (Stretched Canvas Print)

The Division - Rick Bales  |  (Stretched Canvas Print)

We are so excited to be a part of the growing community on South Main and we cannot wait to observe and participate in the continued development and rejuvenation of the area. We’ll be hosting more events soon, so please check out our facebook to stay posted on upcoming events!

Materials

Materials

Looking for the perfect material or media for your next project? Check out some of the materials that we offer below. If you still have questions, contact us!

UF Health - Liminal Bell

UF Health - Liminal Bell

Imagery is powerful. Color, texture and composition all have a drastic effect on the atmosphere of a space. Nowhere is this concept more poignant than the Liminal Bell project installed at UF Health Davis Cancer Pavilion.

The UF Health team came to neutral7 with a specific vision for the look and feel of their installation space. We got to work producing and installing a radiant, full color wall graphic featuring a lush bamboo forest. The perspective of the photography really opens the space, giving the impression that one could walk into the seemingly endless mist.

neutral7 design large format printing uf health wall graphics

 

"The word “liminal” is derived from the Latin “limen,” meaning “threshold.” At the completion of each patient’s cancer therapy, the patient is standing at the threshold of treatment and recovery. When patients ring the bell, it symbolizes transcendence into a life after cancer care."

- Daniel Stancampiano, UF Health

 

You can read more about UF Health and the Liminal Bell project here.

Photography Credits: UF Health

neutral7 goes metal!

neutral7 goes metal!

Check out this great, versatile product from neutral7: Max-metal signs!

neutral7 design materials maxmetal metal signage printing

This lightweight, highly-durable material can be cut to any shape and size and is perfect for outdoor signage use. Here at neutral7 we add a protective UV laminate to keep the finish pristine in the Florida sun! It is also available in brushed silver!

neutral7 design materials maxmetal metal signage printing custom cut

Whether your project needs are small or large, circular or square, we’re certain Max-metal signs will be perfect for your business or property. Contact us to learn more about our products!

neutral7 design materials brushed maxmetal metal signage printing

Social 28 gets a fresh new space!

Social 28 gets a fresh new space!

First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

The exterior was designed using the strikethrough elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.

Campaign Yard Signs

Campaign Yard Signs

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Translucent Window Film • Cut Color Vinyl • Printed Graphics

Once inside, prospective clients are greeted by an oversized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.

neutral7 design large format printing acrylic wall signs wall graphics

 

 

neutral7 also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.


neutral7 design large format printing acrylic wall signs wall graphics
neutral7 design large format printing acrylic wall signs wall graphics

Feeling inspired? Let's get to work!

Custom Fabrication at Canopy Apartments

Custom Fabrication at Canopy Apartments

Not all signage is created equal. Sometimes a project requires a custom touch to make the aesthetics feel just right. For Canopy Apartments, we developed backlit lobby signage and custom acrylic light box fixtures that really shine!

neutral7 design large format printing canopy apartments acrylic wall signs backlit lobby signage

One important factor when considering updated signage is the current aesthetic. Canopy's established branding features striking orange elements alongside dark blues and black.

neutral7 design large format printing canopy apartments acrylic wall signs backlit lobby signage
neutral7 design large format printing canopy apartments acrylic wall signs backlit lobby signage

The team at Canopy also requested custom fit light boxes for their courtyard pillars. These illuminated cases were produced with a backlit tinted film and block-out strips for a unique textural effect.

neutral7 design large format printing canopy apartments acrylic backlit custom

Envision Alachua

Envision Alachua

Here at the shop, we're no stranger to large format graphics, so when MIG contacted us to produce graphics for the Envision Alachua event space, we started up our printers and got to work.

neutral7 design large format printing events banners wall graphics

The focal point of the project was an oversized, cut wall graphic featuring the initiative's logo. A few ladders here, some elbow grease there, and the multi-paneled design was completed.

neutral7 design large format printing events wall graphics
neutral7 design large format printing events wall graphics hanging banners

The next segment of the project was a series of double sided hanging banners. The prints were attached with s hooks and chain and really gave the vaulted space an open air feel.

neutral7 design large format printing events hanging banners
neutral7 design large format printing events hanging banners
neutral7 design large format printing events hanging banners

We also produced a 20ft, double-sided sidewinder display that really tied the room together. The full color photography gave a pop of color to the room and provided a level of engagement as guests mingled and explored around the installment.

neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow
neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow
neutral7 design large format printing events sidewinder display wall graphics hanging banners tradeshow

Various events were held in the space to promote community conversation around the initiative. The event pictured below was coordinated by Tiffany Williams of Williams & Co. Events.

The Basics of Design Production

So you are ready to take your brand to the next level with some printed materials. But what file type should you send; what resolution should it be? And what the heck is vector format? Over the years, we have designed, printed and produced more graphics than we can count and we have heard the same questions over and over. We know the answers, and are always happy to help our clients through the process. But, we wanted to share the knowledge, so we compiled the most common questions we hear and created a quick resource guide with all of the answers. This guide goes over some of the basics of design for print production. Check it out and learn the print-lingo like a pro!

neutral7 graphic design production printing

Save the guide as a reference for future projects or share it with your marketing team. And if it is still all Greek to you, remember, we can take your project from idea through design and production to installation, in-house. We’ll worry about the details so you don’t have to.

click the image to see the guide!

click the image to see the guide!

 

This post was originally published on Tuesday, July 29, 2014.